Stories worth crossing oceans for
36Seas Publishing brings together practical books, bold thinking, and memorable speaking experiences focused on Experience Strategy, AI-powered collaboration, and the human side of transformation.
Featured books
Books for leaders, designers, collaborators, and teams navigating the changing relationship between people, technology, and experience.
UX Mindset Series
Practical frameworks for using AI to create shared understanding—not just faster screens.
Release updates →Fiction
A cinematic story with the kind of grit, tension, and unforgettable characters that stay with you.
Book details →In development
New books, practical field guides, and narrative work are currently in development.
Join the list →Speaking engagements
Joshua Carlson delivers practical, story-driven keynotes and workshops that help teams move from technology hype to meaningful action.
Invite Joshua to speakUse AI to align stakeholders, accelerate learning, and build the right thing before building more things.
Connect business value, user value, and product value into a decision model teams can use.
Hard-earned lessons about collaboration, clarity, leadership, and change.
Experience Strategy
Clarify the measurable outcome and why it matters now.
Ground decisions in real needs, behaviors, and friction.
Shape an experience teams can deliver, evolve, and support.
About Joshua Carlson
Joshua Carlson is a senior Experience Strategy and product design leader with three decades of work across healthcare, government, finance, and commercial technology. He is also a serial entrepreneur and author focused on helping people make better decisions in a world changing faster than most organizations can process.
His work blends practical frameworks, hard-earned lessons, humor, and a belief that the best experiences begin with clarity—not tools.
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